First Chicago Bank & Trust was a small local bank that prided itself on making banking easier for the customer. We developed a brand that illustrated their mission by showing people in everyday situations, having fun, spending time with family and friends. The idea that your banking chores should not consume your life was further supported by the tagline we created, "Redefining Banking". HDG designed all forms of web and print communication materials for FCBT including logo, product brochures, branch signage and advertising.