The Frances Xavier Warde School (FXW) is a diverse Catholic elementary school with two campuses located in Chicago. FXW partnered with HDG to develop an integrated campaign that would commemorate their 20th anniversary and announce a year-long celebration. One of the main messages was to personify and illustrate the school's mission to the surrounding communities. We held a contest for school families to come up with 20 words that represented what it was like to attend the school. These words became one of the graphic elements used throughout all campaign pieces.